Designing websites that feel like stepping into your dream storefront.
Hi, I’m Sophie! An Australian-based web designer serving kind-hearted business owners and bloggers around the world. With a background in visual merchandising, I see websites the way others might see a beautiful storefront: a space designed with purpose, and that feels just as welcoming as your favourite café or boutique… but online.
I channel my visual merchandising background with my skills in digital design and code to create websites that are intuitive, user-friendly and radiate sophistication. If you're looking for a web designer who not only understands your vision but also shares your excitement, I'd love to chat!
Creating Gorgeous Digital Spaces
To me, design is not just about aesthetics; it's about enhancing functionality and enriching experiences. I truly believe that great design has the power to shape our emotions, guide our decisions, cultivate positive habits, and elevate our interactions with the world. My goal is to approach each website design with intention and purpose, striving to craft digital experiences that make your audience feel like home.
My Values
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Collaboration
Our combined efforts and dedication will be key to a successful project. While I’ll handle the design & build of your site, your active engagement with questionnaires, feedback and providing quality content is equally essential.
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Integrity
Integrity is a cherished value in our project journey. Built upon our mutual commitment to honesty, trust, and open communication, assuring both of us peace of mind knowing our shared values are upheld.
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Kindness
Kindness and mutual respect are essential ingredients for a meaningful project. It’s important to me that we not only create something beautiful but that the journey is delightful for the both of us.
fun get to know me
Quick Facts About Me
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My favourite comfort shows of all time are Friends and Gilmore Girls.
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I graduated with a Bachelor of Justice & Criminology, with electives in interior and graphic design. Embracing my two main passions, human behaviour and design!
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I’m based in Australia and originally from Norway and Switzerland!
A Little Backstory…
Choosing my Education path
Exploring potential career avenues, I ventured into various design fields during high school and university. At 17 I embarked on my first year of interior design at university, before transitioning to a degree in Justice and Criminology that aligned with my passion for human behaviour and social welfare. Despite my shift in focus, I maintained my fascination with design, complementing my studies with electives in interior and graphic design. Torn between two passions, I embraced both, seeking to integrate them into my professional journey.
Working as a visual merchandiser
During my academic pursuits, I embarked on a parallel journey in the realm of visual merchandising within the women's fashion industry. Starting with a casual position, I gradually worked my way up, eventually securing my dream role as the state visual merchandiser. Balancing work and studies, I deferred my academic pursuits temporarily to immerse myself fully in this role, returning to university part-time to complete my degree. This experience allowed me to develop a profound understanding of consumer behaviour and strategic visual displays.
approach to web design
Drawing upon insights from various design fields and informed by an understanding of human behaviour, I strive to create websites that authentically resonate with both you and your audience. By weaving together elements of design theory and psychology, my aim is to craft digital experiences that are both visually compelling and emotionally engaging.
